Leisure Management
Bachelor Programme in Leisure Management - 3 és fél éves felsőfokú, angol nyelvű képzés
The Bachelor of Leisure Management with focus on:
- Leisure Management
- Tourism Management
- Sports Management
- Event Management
- Arts and Culture Management
- Marketing Management
- Hospitality Management
The experience economy/dream society
In the experience economy many businesses find themselves dealing with a new agenda that spells the end of traditional business. As we have entered a new age, with new consumers we need to shift away from the traditional business approach.
Building unique experiences and dreams into products has become a necessary value-added feature for almost every product/services. As the goods-based economy is declining, survival in the experience economy is all about selling dreams, hopes, adventures and experiences.
The Leisure Industry
The leisure industry has become a vitally important part of western economy. We demand more of our precious leisure time than ever before. We demand adventure and experiences in connection with travel, major sporting events, music festivals, theatre visits, weekends at amusement parks, etc.
The Bachelor of Leisure Management focuses on the areas where the experience economy has made its greatest impact i.e. Tourism, Hospitality, Events, Arts & Culture and Sports.
Leisure Management
The leisure industry and the experience economy are the fastest growing sectors of the world economy, and insightful, skilled and competent managers are in high demand.
The Leisure Management Programme provides its graduates with an understanding of the unique aspects of the leisure industry and the skills to manage tasks in marketing, management and economics within the leisure industry. Throughout the programme we emphasize the importance of combining theoretical and practical skills.
The structure of the programme:
1st semester
Accounting (7,5 ECTS)
Excel (2,5 ECTS)
Experience Economy (5 CTS)
Introduction to the Leisure Industry (7,5 ECTS)
Research Methods I (5 ECTS)
Personal Leadership (2,5 ECTS)
2nd semester
Service Management and Quality Control in the Leisure Industry (5 ECTS)
Microeconomics (7,5 ECTS)
Leisure Marketing (10 ECTS)
Research Methods II (5 ECTS)
Statistic (2,5 ECTS)
3rd semester
Innovation in the Leisure Industry (5 ECTS)
Entrepreneurship in the Leisure Industry (5 ECTS)
Event Management (5 ECTS)
Leadership - Career Development (5 ECTS)
Sponsorship (2,5 ECTS)
Integrated Marketing Communication (5 ECTS)
PR + Communication (2,5 ECTS)
4th semester 
Event Management (5 ECTS)
Corporate Finance (10 ECTS)
Branding (5 ECTS)
Attraction and Destination Management (5 ECTS)
Impact (5 ECTS)
5th semester
Pre-Internship (2,5 ECTS)
Macroeconomic (5 ECTS)
Human Resources Management (2,5 ECTS)
Organisation (10 ECTS)
Elective (10 ECTS)
6th semester
Internship (30 ECTS)
7th semester
Electives (10 ECTS)
Bachelor Thesis (20 ECTS)
Tandíj: EU állampolgároknak tandíjmentes a képzés.
Bővebb információért a felvételi követeményekkel, valamint jelentkezéssel kapcsolatosan kérlek írj az ildiko@iba.dk e-mail címre.
